the Gatsby project

Why are there posts about sentences from The Great Gatsby sprinkled throughout this blog?

When I started this blog, I wanted a reason to write something even when I didn’t have anything to say – an exercise to keep my fingers limber, like running the scales on a piano. So I decided that I would make one post for each page of The Great Gatsby, picking out my favorite sentence from that page and describing why the words strike me so dearly. I enjoy this exercise for a number of reasons:

Exploration of personality. Gatsby is my favorite novel, which to some may indicate a deficiency in sophistication, given that the book is generally assigned to high school students and has been a classic long enough to become a cliché. I suppose a more learned reader would choose a foreign work or some postmodern monstrosity. But although my world has expanded a hundred times since I first read the book, I’ve never read another novel so perfectly constructed and luminously conveyed. I suppose this says something about my objective critical judgment, but probably says as much or more about my personal makeup, history and morals. I learn a little something about myself each time I pick out a sentence from a page. These lessons probably don’t come through in the posts, but the value for me is in the exercise and not the publication.

Rejection of crass careerism. This blog is undeniably an important piece of my online personal brand. Prospective colleagues, partners and investors will review each word to get a sense of my professional capabilities. That’s ok, of course, I wouldn’t publish if I wasn’t fine with that. But I enjoy writing for writing’s sake, and I don’t want this blog to be an obligation to be updated like a résumé. So the Gatsby exercise is my excuse and my notice to all that this blog isn’t hostage to career intent.

Reminder of cosmic irrelevance. The modern ability to publish your thoughts worldwide at a touch of a button can feed delusions of grandeur. It’s easy to forget that just because you can now speak to everybody, that doesn’t mean that everybody wants to hear what you have to say. Simply looking at my website’s meager statistics might be enough to ensure humility, but I’ve found an added benefit in salting the blog with sentences from one of the immortal classics of Western literature: I can see the flyspeck of my existence in context, displayed in contrast to undying greatness.

For example, in the last 90 days ending today (22 Oct 09), the most popular page on this blog is the About page, with 80 visitors, and the most popular personal post was a farewell to a well-known Silicon Valley figure.  In contrast, 174 people clicked to “life is much more successfully looked at from a single window, after all.”  Online searches for that epigrammatic sentence in search terms led to this blog 91 times in the same period. Search terms related to my name or the name of this blog referred 18 hits. Now, I’ve done no search engine optimization whatsoever, but any equal effort on that would probably just improve the Gatsby results even more. In other words, as if it weren’t obvious already, a legendary novel published in 1925 receives far more interest than any other musings I have.

For text fanatics: I’m working from the paperback First Collier Books Edition, 1992, in which the novel runs from page 5 to 189.  By the way, you can click the tag gatsby if you just want to see just the Gatsby posts.

Last updated: 22 Oct 2009.

1 Comment

  1. Frank said,

    Your Gatsby project is exceptional. I’m reading The Great Gatsby again and stumbled upon your blog while searching for something to help me fully appreciate and grasp this legendary novel. It is nice to have somebody help me spot all of the gems in this book–one page at a time. Your insights are truly intriguing, and I will be checking back for your take on Gatsby frequently.

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