I tweeted a friend’s WSJ post, and he asked me why the update didn’t show up on my Facebook status. Damn, I was afraid someone would ask me that someday. The reason is that I use extremely precise and entirely idiosyncratic rules for how I publish personal social media. Here is a cheat sheet:
| social site | receives from | publishes to | primary purpose |
|---|---|---|---|
| FriendFeed | no external publishing | for both personal and professional contacts to get mostly personal updates from me | |
| no external sources | FriendFeed | for me to broadcast updates to contacts as well as strangers | |
| ginsudo blog | Flickr | FriendFeed, LinkedIn | open publication of longer form pieces, often for blatant self-promotion |
| ginsudo blog | no external publishing | distributes professional info only, to professional contacts only | |
| Flickr | no external sources | Facebook, FriendFeed, ginsudo blog | photo sharing for contacts and strangers |
| FriendFeed | Twitter, Flickr, ginsudo blog | Facebook (thru FF app) | for social media junkies to get as much public me as there is, without much personal detail |
| Google profile | no external sources | open publication | in case someone Googling me searches for “gene yoon” instead of “ginsu yoon” |
| Picasa | Picasa desktop | private links only | photo sharing for family and friends |
| private blog | no external sources | no open publication | therapy notes, homemade platitudes, risqué pictures, cartoons, country music lyrics |
To the untrained eye, this may seem somewhat insane – that’s ridiculous, it’s completely insane.
Updated 29 Apr 2010: Finally decided what I wanted to do since Facebook acquired FriendFeed. Going to hook up blog, Flickr and Twitter directly to Facebook, disconnect FriendFeed app from Facebook. This means that the things that I previously shared to siloed audiences, I now share to all audiences, and I share them through Facebook as a central sharing point. Which of course, is exactly what Facebook wanted from the FriendFeed acquisition.
ginsudo 
I like the quadrant view for personal vs. business applications. The NextMark Social Media Cheat Sheet also has links to most all of the BtoB tools.
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