At Second Life, we occasionally debated the merits of virtual reality vs augmented reality. In caricature:
Virtual reality was the core dream of SL, same as the core proposition of Snow Crash, the Holodeck, the Matrix – the idea that a computer simulated world could have all of the sensory and intellectual stimulus, all of the emotion and vitality, all of the commerce and society, of the “real” world (quotations necessary because virtual reality would be so real that non-simulated reality has no better claim on the term).
Augmented reality said that the virtual realists dropped too much acid in their youth. A fully simulated environment might be escapist pleasure for the overcommitted few, but computers would show their real power by adding a layer to our existing lives, not creating entirely new ones. Computers would sink themselves into our phones, our clothes, eventually our fingers and eyeballs and brains, not in the service of making another world, but enhancing the world we live in.
If that debate sounded ridiculously theoretical to you, then I hope that was yesterday because today it’s as real as it gets.
Google Glass is the vanguard of augmented reality, and obviously important to the company.* Google’s mission has always been to organize the world’s information – not to create a fantasy world but to organize our world.
Second Life had its heyday after Google established itself as the new tech titan, but before any serious challenger had risen up behind it. We spent a lot of time trying to convince people that SL could be the next big thing … trying to explain that people wanted to have an online identity, instantiations of themselves that would interact with other online personalities, creating tiny bits of content that might not have individual value, but would have enormous value as a whole fabric of an online world where people would go and interact every day …
I was laughed out of a lot of buildings after explaining SL. Who wants to live online? Who wants friends that they see only in a computer? Who wants to spend their leisure hours pecking away at a keyboard and looking at the cascades of dreck that other non-professional users create?
Second Life missed the mark for a lot of reasons, but not because we were wrong about online life. Facebook came along, and gave us all of the virtual life that the Web could really handle – only 2D, status updates instead of atomic 3D content, kitten pictures instead of furries – but Facebook succeeded in creating a virtual world.
And now they’ve acquired Oculus VR. If it wasn’t clear before – and perhaps it wasn’t clear even to them – they have now taken a side in that old debate, the same side that they’ve been on since the beginning. Facebook is going to go more and more towards virtual reality, while Google expands further and further into augmented reality.
*I don’t work on Glass, have no special knowledge of the product or strategy, and actually have never even tried it.